papatapa

Client: JW Entertainment

Merchandising is a classic way for both brand promotion and monetization strategy. Papatapa is Chef Joshua Weissman's merchandise line. I directed and produced three photoshoots to create and bank content to create the merchandise website, conceived and implemented the social media rollout strategy and served as customer support for buyers. Let's work together to strategize and execute your merchandising plans. 

A man with glasses and a man bun hairstyle holding a large bunch of garlic over his shoulder, standing in front of a brick wall.
A man wearing a brown t-shirt and black apron with a pocket featuring a cute smiley face is standing in front of a light gray background. The apron has black straps and a waist tie. There are close-up images of the apron and black straps with metal clasps.
A young man with a beard wearing a black beanie and a cream-colored sweatshirt sitting on a brown leather couch against dark colored wall panels.
Black knit beanie hat with the word Papatapa embroidered in white letters on the front, set against a plain white background.
Close-up of a cream-colored ribbed fabric with a black label that reads 'THE CREME FRAICHEST.'
A man with a beard and mustache wearing a black beanie with 'PAPATAPA' written on it, a beige jacket, holding a wooden spoon, sticking out his tongue, and posing against a dark background.
A white T-shirt with a small banana character graphic on it. The T-shirt is placed on a flat surface with a wooden cutting board partially on it. A peeled banana is also on the cutting board, creating a visual resemblance to the banana character on the T-shirt.
Black T-shirt with embroidered cherry graphic and red text saying 'PAPATAPA', hanging on a wooden hanger against a dark textured wall.

Mon Cheri

A man with glasses, a ponytail, and a goatee wearing a dark t-shirt with red text and a cherry graphic, holds a long garlic braid over his shoulder while standing in front of a brick wall.
A young woman with blonde hair, wearing a black t-shirt with cherry graphics and the word 'PAPATAPA' on it, holding an empty wine glass in her right hand and a corkscrew in her left, standing against a dark background.
White T-shirt with a banana cartoon graphic and a wooden cutting board with a peeled banana on it.

Mon banana

A man with a beard, sitting on a brown cushioned bench against a black background. He is wearing a black beanie with 'PAPATAPA' written on it, a white t-shirt with a banana graphic, gray pants, and gray sneakers.
A young man with dark hair wearing a white T-shirt with a banana graphic, expressing surprise or anger, against a dark background.
A beige sweatshirt with the word 'PAPAA' written vertically in gray letters on the front, surrounded by four croissants placed around it, with one croissant on top of the sweatshirt and three at the bottom, resembling a playful arrangement.
A young woman with blonde hair wearing a cream-colored sweatshirt with the words "PTA PAA" written vertically on the front and light blue jeans standing against a dark background.
White sweatshirt with the word 'PEACE' printed vertically in gray letters on the front, hanging on a wooden hanger against a dark textured wall.

Mon papatapa

A white T-shirt with a cartoon banana character on it and a real banana peel partially peeled with bananas still attached to the peel placed on top of the shirt.
Close-up of a cream-colored garment with a black label that reads 'THE CREME FRAICH'
White T-shirt with a cartoon banana character printed on the front, hanging on a wooden hanger against a dark, textured concrete wall.
A man with curly hair and a beard, wearing a white T-shirt with a cartoon banana on it, pulls the shirt down slightly while standing against a dark gray background.
Black T-shirt with cherry graphic and text, surrounded by cherries, on a white background with a bowl of cherries placed on top.
Slices of banana arranged in a U-shape on a white surface with a white cloth in the middle and a black tag featuring a cartoon monster logo.
Black beanie hat with white embroidered text that reads 'PAPATAPA'.
Close-up of a black clothing label that reads 'THE CREME FRAICHIEST' sewn into a dark gray fabric garment.
A bunch of beets with leaves, a black beanie with white text 'PAPATAPA', a black portable speaker, and a person's hand adjusting the speaker on a plain white surface.
A minimalistic room with a clothing rack displaying a few t-shirts and a cream sweatshirt, a shelving unit with various items including a loaf of bread, a cleaver, and pineapples, and a small table with a watermelon wearing a black beanie that says "PAPATAPA".
A mannequin wearing a pink headpiece resembling the Statue of Liberty's crown and a light pink sweatshirt with the word "PEACE" printed vertically in gray letters.